Content is a great way to boost traffic! Most developers will recommend you put a great deal of emphasis in developing your content like articles through a content plan. This guide will breakdown how to properly structure your articles as well as how to manage uploading your content.

Even if you aren’t a writer or a blogger yourself, having a website up and running gives you the ability to publish your own content.

Whether you’ll be looking for a writer or writing the content yourself, you have the ability to upload and manage your content through your WordPress installation.

By including valuable content through the use of articles, as well as recurring keywords, your website has a higher chance of ranking for those specific keywords. For instance, if your website aims to sell cleaning products, posting an article reviewing different types of products will extend your websites reach and if done right, will boost your traffic by targeting customers interested in those specific products already.

Refer to your websites image, what exactly is your website trying to do? If you’re a specialist on a topic, that’s a great starting place to write your first couple of articles on! For example, if your website aims to offer electrical services, start writing about common problems or issues one might face dealing with DIY electrical work. It’s a great way to boost the number of potential customers and overall traffic of your website through the useful content you’re providing.

Building a Content Plan

At this point, if you understand what you’re writing about and have a fair amount of article ideas, you can begin to build your very own content plan.

What is a Content Plan

A content plan is simply a document you keep privately, outlining the articles your website aims to develop and upload by what date. Goals can be set using this plan and you can start estimating how many articles you’ll be publishing by the month.

Why is a Content Plan Necessary

By organizing a reasonable content plan you’re giving yourself a great understanding of how to maintain your publishing goals. Depending on your team size you can estimate anywhere between 10 to 100 articles per month. Remember the more articles (including valuable content) you have on your site, the higher chances of boosting your traffic numbers.

Having a clear understanding on what your website will be publishing allows you to plan your time effectively and by keeping up with the latest news related to your website you can plan successful articles ahead of time.

At this point it’s a great idea to go ahead and create an excel document and start listing some article ideas you could potentially write and publish for your website. Once your content plan is ready, it should give you the peace of mind to know the direction of your websites content ahead of time.

Boosting the Reach of Your Articles through Social Media

After publishing your articles it’s a great idea to keep your social accounts up to date with all your new content! Share links to your websites articles on your social accounts, even if you don’t have a big following this is a great way to start giving your website an established online image.

You can start linking relevant articles around forums as well. You’ll have to be careful with this one as no one likes spam, but if the content you’re providing on your website is relevant to the topic go ahead and link away! It’s a great way to get an extra few clicks from third party websites.

Analyze what Content is Doing Well Traffic-Wise

Once you have around 20 or more articles and they’ve had time to gain traffic, you can start monitoring each page’s individual traffic performance. This seems like a complicated step but by utilizing Googles Search Console you can breakdown what articles are performing well on your website.

Knowing the articles that gain you the most traffic is a great insight to have as you then know where to aim your content towards next.

Keep ahead of the game by analyzing your contents performance using Googles Search Console. There is a more detailed guide on the topic here.

Wrapping Up

By this point you should have an understanding on just why content is so important, it’s such a priority a content plan is a necessity.

Keeping all the tips in mind, you can now develop your own content plan, write and upload your content and finally extend the reach and monitor the increases of traffic you’re gaining on your website!