What is a Domain Name?

In an age where the internet is thriving, the number of websites online is increasing daily. But how do we differentiate between the massive number of different websites? That’s where domain names come into play. A domain name, put simply, is a unique address that allows people to find your website. Think of it as purchasing an empty plot of land; You have the ability to put up a house or building, but it’s empty for now. A domain acts as a foundation for you to build your website on.

Why your Domain Name Matters

Without a registered domain, there is no way to host a website. It’s an essential step you can’t forget! The domain name itself will be featured on every single page of your website and customers will use your registered domain name to find you. That’s why I highly recommend running through this list of advantages as well as tips mentioned on how to create an effective domain name.

Tips on how to create an effective Domain Name

• Use Keywords Related to Your Websites Goal: For instance, if you’re targeting a niche group, put yourself in their position and think of persuasive language common under that field.

• Keep it Short: You need to keep in mind, people trying to find your site will usually be typing it into Google. Keeping your domain name short and sweet increases the chances of return visitors as they have little difficulty re-navigating their way to your site.

• Avoid Numbers in most cases: Numbers and domain names generally don’t mix. There are few exceptions which have definitely made a name for themselves. But in general people struggle to remember numbers. While phrases or words can have patterns to them, making them easiest to remember.

• Choose an appropriate domain extension: A domain extension is the suffix that comes after the domain name itself, .e.g ‘.com’ or ‘.co.uk’. You’ll want to use a domain extension that makes sense for your website. For instance if you’re offering a manual service in Australia, it makes the most sense to use the Australian extension (.com.au) to encourage local customers.

How to Check your Desired Domains Availability

Once you’ve thought of a domain name, go ahead and check it’s availability (you can’t use a domain that’s currently in use). For that you can check out this free domain availability look-up tool. If you’re in the all clear, go ahead and move on to the next step!

Registering Your Domain

Now that you’ve checked the availability of your domain name, you can register it using the web-hosting service you’ve selected! Something to keep in mind is that there is a small cost for registering a new domain name and keeping it live. You essentially pay for a license to use the domain and if that license expires, the domain is fair game to anyone who gets in first.

Finishing Up

Congratulations on registering your first domain name! You now have a foundation to build your website on. Keep in mind, when you purchase a domain there is an expiry date; write it down and don’t forget to renew your domain’s license! The next step of the process is to choose how you’ll be building your website. Take a look at this brief article on Content Managements Systems to understand how to properly platform your website.